Well Pict Celebrates 20 Years at PMA

For Immediate Release

Watsonville, CA- October 8, 2013– For more than 40 years, Well Pict Berries has been carrying on a tradition of growing premium, proprietary strawberries and raspberries, offering their customers the very best Mother Nature has to offer.

Never forgetting where they came from, but keeping a watchful eye on the newest and latest trends all areas of growing, packing, and shipping, Well Pict sets the industry standard for green growing practices, land stewardship, and consistently providing the market with non-GMO berries that are packed full of color and flavor.

This year marks Well Pict Berries 20th year exhibiting at the Produce Marketing Association’s Fresh Summit Trade Show, hosted in New Orleans this year.  On the show floor, the Well Pict  team will be discussing an exciting new variety of strawberry that will be available in the 2014 growing season, as well as their well-received and ever-growing raspberry program.

“Fresh Summit is always the center of our exhibiting year,” says Vice President of Sales and Marketing, Dan Crowley. “It’s a fantastic chance to keep up with our valued customers, reach out to potential clients, and provide buyers with information on what sets us apart.”

If you have trouble finding booth #519, just follow your eyes and nose to the bright, fresh colors of Well Pict Berries, as well as the scrumptious aroma of the Well Pict Raspberry Salsa that will be served. Using fresh raspberries, this custom made recipe is the perfect healthy alternative to traditional salsas, and will be sure to delight guests with its rich colors, textures, and flavors.

Well Pict’s Raspberry Salsa has also been named a finalist in the Sensory Experience Award, a recipe and tasting competition judged by an esteemed panel of both adult and children judges.

PMA’s Fresh Summit is being held on October 19 and 20 at the Ernest Morial Convention Center in New Orleans, Louisiana. Show hours are 10:00 AM- 5:00 PM both days.

For more information on Well Pict berries, please visit www.wellpict.com or to schedule an interview with a member of the Well Pict team on the show floor please call Show Manager Julie Lucido at (559) 977-1611.

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Well-Pict, A Company Ripe With Tradition

In 1969, Founder Tim Miyasaka and a team of experienced growers began their quest to develop and market the best berry possible.  Through time-tested cross-pollination and sustainable farming practices, Well-Pict has become the industry standard with their full line of premium, proprietary non GMO berries. For more than 30 years, the pride and passion that began with the simple goal of growing the perfect berry has been prevalent in everything Well-Pict does.

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