Account Executive Katrina Tonkogolosuk took to the inter webs and offers you her top three strategies for getting the most bang for your buck on Facebook. We hope you “like” it!
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With the continued growth of social media in the current marketplace, companies are now relying on popular social networks like Facebook to reach more customers and brand their business. Unfortunately, many of them are finding it difficult to convert their followers into long-term customers. The problem is that building a following is easy, but what to do with them once you have a following is another story.
If you are a business owner or marketing professional who is looking to get more from your Facebook fans, it’s time to listen up. With just a few simple tweaks, you can turn your dull, boring and uninteresting fan page into a powerful lead generating machine. You’ll not only have plenty of leads coming in, but you’ll also be turning those qualified leads into customers for life!
To help you figure out how to adjust your Facebook fan page and get more from your followers, check out the three tips below. All you have to do is apply each one to your Facebook marketing plan. When you do, you will start to see some interesting and eye-opening results.
#1 – Make Sure Your Content is Valuable
Content is the number one driving force of your entire Facebook campaign. Without solid content, you won’t be able to connect with your target market. People will not pay attention to what you have to say, making it tough to turn your followers into something worth striving for – customers.
The easiest way to get around this problem is to make sure that the content you provide has value. Your number one goal is to give your audience something that reflects your business in a positive way, but also relates to your customers. As you are preparing your content, ask yourself if the information would be interesting/useful to your customers. If you have trouble coming up with compelling ideas, it may be best to hire a professional to manage your page instead.
#2 – Encourage Them to Visit Your Other Web Properties
Relying on a social media platform as a main web property can be a disaster waiting to happen. If anything were to happen to that page, all of your hard work is permanently erased. Just like that, you’re left to rebuild your entire empire one customer at a time…again.
In order to get the most from your Facebook page, you need to encourage your followers to visit your website or other web properties to get involved in your sales funnel. Use your page only as a lead generation tool, not as the main property for conducting your online business. It’s the only way to make sure that you stay in control.
#3 – Use Insights to Zero in on Your Audience
Every business knows that the more they define their target market, the easier it is to create a successful advertising campaign. Facebook helps you zero in on your audience with their special “Insights” tool, revealing all sorts of powerful data about your followers. With the click of a mouse, you can discover:
– The age, location, gender and spoken language(s) of each follower
– The number of interactions made on each post
– Your total reach compared to your number of followers (to determine how many people actually see each one of your posts)
– The growth (and decline) of your total number of followers
As you can see, this data can be used to determine how effective your content and promotional efforts are. All that’s left for you to do is to analyze the data and refine your marketing plan based on your findings. Take advantage of this special tool, as it can literally make or break the quality of leads you generate from your Facebook page!
Start Capitalizing on These Tips Today
With over ONE BILLION registered users (and growing everyday,) it’s clear that Facebook has a hefty market share. If you play the game right, you can turn this popular platform into a lead generating powerhouse for years to come. All you have to do is follow the tips above and you will easily be able to expand and grow your business like never before!
