Julie Lucido, CTSM
Owner and CEO
The Boss / The Prez / Fearless Leader
Marketing Plus Owner and CEO, Julie Lucido, has been working in marketing her entire adult life. Her family ties to the produce industry go back even further than that. As a graduate of the Theatre Arts program at University of California, Santa Cruz and the Master’s in Marketing program at University of California, Davis, Julie brings a strong creative approach to her leadership philosophies and to all projects that come through Marketing Plus’s door. She has conceived and developed countless award-winning domestic and international creative marketing campaigns, package designs, ads, and point-of-sale materials over the years, while her friendly-but-firm management style continues to foster strong and long-lasting relationships with clients, media contacts, and tradeshow personnel, some of which span multiple decades. Julie has led her team and clients in winning multiple Ad Federation awards, Communicator Awards, and other notable industry distinctions, including multiple best of show and impact and innovation honors. In 2013, she was personally recognized as one of The Packer’s Top 20 Women in Produce.
In addition to running an office and a managing clients, Julie serves in multiple capacities on many volunteer boards and committees. These roles include, but are not limited to, member of the Women’s Fresh Perspective Leadership Committee for the Produce Marketing Association, President of the Junior Company Foundation board, member of the Ronald McDonald House Charities Development Committee, member of the Fresno Advertising Federation and American Advertising Federation, volunteer mentor with SCORE, and member of the Certified Trade Show Manager program through the University of Illinois. She is also an SBA Emerging Leader, inaugural class of 2011, and has lectured as a guest speaker for PMA and for the National Growers Association. Outside of work and volunteer projects, she continues to utilize her theatre background as a performer, director, and choreographer, sometimes for her own projects and other times as a very over-qualified volunteer at her daughters’ elementary school.