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Julie Lucido, CTSM

Owner and CEO

The Boss / The Prez / Fearless Leader

Part artist, part salesman, part cat herder, and all boss, Julie lives for the daily mix of being a marketing professional. Nothing makes her day like a successful, results-driven ad campaign or a bright and beautiful new package design. Julie grew up around the produce marketing industry, and was also able to indulge her love of theater and the arts. She then did post-graduate studies in Marketing at UC Davis and went into the family business, where her natural creativity could mix with her passion for marketing. After 20 years of experience, that passion is still the Plus that Julie brings to every client.

She also brings a company of over 30 years standing in the industry, including clients that have been with Marketing Plus since the 1980s- a source of great pride for Julie and her team. As an accomplished and award-winning creative director, Certified Trade Show Manager, public speaker, and participant in the local and national community through non-profit and industry groups, Julie is the perfect storm of know-how and never-give-up.

When not in the marketing trenches, Julie can be found acting or directing in local stage productions, visiting the coast with her husband and daughters, or developing the latest experimental (and hopefully tasty) recipe for a future Marketing Plus photoshoot.

– Member, Produce Marketing Association (PMA) Women’s Fresh Perspectives Advisory Committee
– Past Chairman, PMA Exhibit Advisory Committee