Martori Farms Hits the Trifecta with Kandy Lemondrop Melons

For Immediate Release

June 10, 2013- Scottsdale, AZ- Martori Farms, a fourth generation owned and operated grower and shipper of premium melons, is pleased to announce the availability of their one-of-a-kind Kandy Lemondrop Melon.

With its naturally sweet melon flavor, followed by a citrus finish from the melon’s natural citric acid, the Kandy Lemondrop Melon is healthy, natural, and versatile.

Data shows that consumers relate the word “fresh” with “healthy”. Nine in ten people think fresh foods are healthier, and 80 percent look for the descriptor “fresh” when it comes to retail and 58 percent in restaurants (Technomic, 2012.) With its 25,000 acres in Arizona, Martori Farms is able to ship to stores an average of one day earlier than their counterparts in California. This 24 hour jump can make all the difference in the world, stocking produce shelves with only the freshest of melons available.

According to Packaged Facts, 2013 Moms are more likely than shoppers overall to buy nutritionally enhanced food/drinks and to actively seek out nutritional information. Words like organic and GMOs affect buying experiences. The Kandy Lemondrop melon is 100% GMO free, and will quickly become a favorite of standard appetites, as well as vegetarian, flexitarian, and vegan palates. Always dedicated to the highest standards in food safety, Martori Farms controls all aspects of the melon growing and shipping process.

A shift in palates has been noted most recently by Hartman, noting that “In the past consumers used to eat food for sustenance, today more people, one in four to be exact, are having eating occasions that can be described as savoring, a description that conveys a new upscale eating experience defined by freshness and distinctive flavors.” With the sweet and tart flavor mix, the Lemondrop Melon is ideal as a gourmet stand-alone snack, and can be easily incorporated in the top trending dishes of 2013:

• The Mexican Paloma, quickly overtaking the margarita as a popular summer beverage, is the ideal vehicle to showcase a puree of melon.

• Sophisticated palates are craving pairings of flavors that are non-traditional. The rise of sweet and savory hors d’oeuvres makes a prosciutto wrapped melon slice the star of any cocktail party.

• Consumers are on the constant hunt for healthy alternatives to sugary snacks, especially with children home for summer vacation. With no fats or cholesterol and packed with more than the RDA of Vitamin A and over 50% of the RDA of Vitamin C, the Lemondrop Melon is the perfect nutritional snack.

For high res photography, additional information, or an interview with a member of the Martori Farms team, please contact media rep Scott Hancock at scott@marketingplus.tv or 559.840.2393

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Martori Farms, Rooted in a Century’s Experience.
For more than 100 years, fourth-generation family owned and operated Martori Farms has honored its founding principle of consistently offering the freshest products of the finest quality. Over the years, Martori Farms has grown into a vertically integrated operation, shipping fresh fruits and vegetables year round throughout North America.