Packaging to Target Millennials

By Johnna Johnson Accounts Manager/ Media Buyer If you have a new product that needs packaging or if your current packaging that needs a facelift, consider to whom you will…

2016 Trade Show Trends

Alison Allwine Tradeshow and Special Event Coordinator So, did your boss approve all the bells and whistles of your annual tradeshow budget, or did they slash them out like the…

Key Parts to Your Marketing Plan

By Johnna Johnson, Account Manager/Media Relations Building a marketing plan can be daunting even for the most experienced. Thinking about your short-term goals might be easy, but what about the long-term…

Looking Ahead: The Marketing Landscape in 2014

It’s a truism in marketing that in the digital age, we are always dealing with an ever-changing landscape. Forecasting what’s in store for us marketers as well as our partner…

The Upside to Outsourcing Your Creative

Some small and medium-sized businesses view hiring a creative agency as a luxury reserved only for big companies with well-known brands. Many have heard stories about the “dangers” of outsourcing….